Soo Jung Hong’s Kindle Notes & Highlights

Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

we make decisions in the marketplace that may not reflect how much pleasure we can get from different items.

See Soo Jung Hong’s 1 note & 92 highlights

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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