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Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

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arbitrary coherence.
Soo Jung Hong
In Behavioral Economics, "arbitrary coherence" is when in arbitrary, randomly chosen number, influences the amount purchasers are willing to pay for a product.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
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