Soo Jung Hong’s Kindle Notes & Highlights

Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

more extreme version of this idea is for companies to make themselves transparent and vulnerable.

See Soo Jung Hong’s 1 note & 92 highlights

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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