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Nelson Paz y Miño
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Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

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It’s no secret that getting something free feels very good. Zero is not just another price, it turns out. Zero is an emotional hot button—a source of irrational excitement.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
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