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Nelson Paz y Miño
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Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

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Understanding irrationality is important for our everyday actions and decisions, and for understanding how we design our environment and the choices it presents to us.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
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