36-inch Panasonic for $690 42-inch Toshiba for $850 50-inch Philips for $1,480 Which one would you choose? In this case, Sam knows that customers find it difficult to compute the value of different options. (Who really knows if the Panasonic at $690 is a better deal than the Philips at $1,480?) But Sam also knows that given three choices, most people will take the middle choice
