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Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely

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The conclusion: no one is offended by a small gift, because even small gifts keep us in the social exchange world and away from market norms.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
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