Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely

circumstances that nonmonetary currencies can lead us astray. They let us bypass our conscience and freely explore the benefits of dishonesty.

Even good people are not immune to being partially blinded by their own minds. This blindness allows them to take actions that bypass their own moral standards on the road to financial rewards. In essence, motivation can play tricks on us whether or not we are good, moral people.

We need to recognize that once cash is a step away, we will cheat by a factor bigger than we could ever imagine.