Christine Farmer

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The significance of this question is that if knowledge merely informs us of a state of affairs, then it shouldn’t matter whether our participants received the information before or after tasting the beer: in other words, if we told them up front that there was vinegar in the beer, this should affect their review of the beer. And if we told them afterward, that should similarly affect their review. After all, they both got the same bad news about the vinegar-laced beer. This is what we should expect if knowledge merely informs us. On
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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