Otis Chandler

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Flustered by poor sales, the manufacturer of the bread machine brought in a marketing research firm, which suggested a fix: introduce an additional model of the bread maker, one that was not only larger but priced about 50 percent higher than the initial machine. Now sales began to rise (along with many loaves of bread), though it was not the large bread maker that was being sold.
Otis Chandler
As I often buy the top models of things, I wonder how many times I didn't need to have and bought the equivalent of this.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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