For Doblin, winning FDA approval for the medical use of psychedelics—which he believes is now in view, for both MDMA and psilocybin—is a means to a more ambitious and still more controversial end: the incorporation of psychedelics into American society and culture, not just medicine. This of course is the same winning strategy followed by the campaign to decriminalize marijuana, in which promoting the medical uses of cannabis changed the drug’s image, leading to a more general public acceptance.