How to Change Your Mind: The New Science of Psychedelics

by Michael Pollan

It would change everything if he could convey this to people! But how? He flashed on the space program and wondered, “Why haven’t we seen a picture of the earth from space? I become fixed on this, on how to get this photo that would revolutionize our understanding of our place in the universe. I know, I’ll make a button! But what should it say? ‘Let’s have a photo of the earth from space.’ No, it needs to be a question, and maybe a little paranoid—draw on that American resource. ‘Why haven’t we seen a photograph of the whole earth yet?’ ” Brand came down from his roof and launched a campaign that eventually reached the halls of Congress and NASA. Who knows if it was the direct result of Brand’s campaign, but two years later, in 1968, the Apollo astronauts turned their cameras around and gave us the first photograph of Earth from the moon, and Stewart Brand gave us the first edition of the Whole Earth Catalog. Did everything change? The case could be made that it had.