“People who are addicted know they’re harming themselves—their health, their careers, their social well-being—but they often fail to see the damage their behavior is doing to others.” Addiction is, among other things, a radical form of selfishness. One of the challenges of treating the addict is getting him to broaden his perspective beyond a consuming self-interest in his addiction, the behavior that has come to define his identity and organize his days. Awe, Hendricks believes, has the power to do this.