Trust Me I'm Lying: Confessions of a Media Manipulator

by Ryan Holiday

What begins online ends offline.

the click-friendly, share-provoking headline has to be so obvious and enticing that there is no way they can pass it up. Hell, make them tone it down.

Journalism can never truly be iterative, because as soon as it is read it becomes fact—in this case, poor and often inaccurate fact.