The SUCCESs checklist is a substitute for the framework above, and its advantage is that it’s more tangible and less subject to the Curse of Knowledge. In fact, if you think back across the chapters you’ve read, you’ll notice that the framework matches up nicely: 1. Pay attention: UNEXPECTED 2. Understand and remember it: CONCRETE 3. Agree/Believe: CREDIBLE 4. Care: EMOTIONAL 5. Be able to act on it: STORY
