The Tipping Point has three sections. The first addresses the need to get the right people, and the third addresses the need for the right context. The middle section of the book, “The Stickiness Factor,” argues that innovations are more likely to tip when they’re sticky. When The Tipping Point was published, Chip realized that “stickiness” was the perfect word for the attribute that he was chasing with his research into the marketplace of ideas.
