Joe’s Kindle Notes & Highlights

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath

7%

The surprising lesson of this story: Highly creative ads are more predictable than uncreative ones.

See Joe’s 205 highlights

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars