Joe Beltrán

67%
Flag icon
The takeaway is simple: Mental simulation is not as good as actually doing something, but it’s the next best thing. And, to circle back to the world of sticky ideas, what we’re suggesting is that the right kind of story is, effectively, a simulation. Stories are like flight simulators for the brain.
Made to Stick: Why Some Ideas Survive and Others Die
Rate this book
Clear rating
Open Preview