Joe’s Kindle Notes & Highlights

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath

Caples says companies often emphasize features when they should be emphasizing benefits.

See Joe’s 205 highlights

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars