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Britney Faustine
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Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath

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The SUCCESs checklist is a substitute for the framework above, and its advantage is that it’s more tangible and less subject to the Curse of Knowledge.
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Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
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