Britney Faustine

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But that’s the easy part. The hard part is weeding out ideas that may be really important but just aren’t the most important idea. The Army’s Commander’s Intent forces its officers to highlight the most important goal of an operation. The value of the Intent comes from its singularity. You can’t have five North Stars, you can’t have five “most important goals,” and you can’t have five Commander’s Intents. Finding the core is analogous to writing the Commander’s Intent—it’s about discarding a lot of great insights in order to let the most important insight shine.
Made to Stick: Why Some Ideas Survive and Others Die
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