“Dad is a gadget guy, so keep an eye out for cool gadgets.” It’s barely conscious, but if we happen upon a Retractable Roto-Laser-Light on December 8, chances are we’ll immediately spot it as a possible fit for Dad. The analogy to the idea world is maintaining a deeply ingrained sense of the core message that we want to communicate. Just as we can put on Dad Gift Glasses, allowing us to view merchandise from his perspective, we can also put on Core Idea Glasses, allowing us to filter incoming ideas from that perspective.
