Britney Faustine

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The inverted pyramid is great for readers. No matter what the reader’s attention span—whether she reads only the lead or the entire story—the inverted pyramid maximizes the information she gleans. Think of the alternative: If news stories were written like mysteries, with a dramatic payoff at the end, then readers who broke off in mid-story would miss the point. Imagine waiting until the last sentence of a story to find out who won the presidential election or the Super Bowl.
Made to Stick: Why Some Ideas Survive and Others Die
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