Britney Faustine

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According to one account, perhaps apocryphal, the inverted pyramid arose during the Civil War. All the reporters wanted to use military telegraphs to transmit their stories back home, but they could be cut off at any moment; they might be bumped by military personnel, or the communication line might be lost completely—a common occurrence during battles. The reporters never knew how much time they would get to send a story, so they had to send the most important information first.
Made to Stick: Why Some Ideas Survive and Others Die
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