version of my message still core? In Chapter 1 (“Simple”), we discussed the importance of focusing on core messages—honing in on the most important truths that we need to communicate. If the world takes our ideas and changes them—or accepts some and discards others—all we need to decide is whether the mutated versions are still core. If they are—as with “It’s the economy, stupid”—then we should humbly embrace the audience’s judgment. Ultimately, the test of our success as idea creators isn’t whether people mimic our exact words, it’s whether we achieve our goals.
