Rizwan’s Kindle Notes & Highlights

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath

People remember things better because they evoke more emotion, not because they are more frequent.

See Rizwan’s 69 highlights

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars