Jared reminds us that we don’t always have to create sticky ideas. Spotting them is often easier and more useful. What if history teachers were diligent about sharing teaching methods that worked brilliantly in reaching students? What if we could count on the volunteers of nonprofit organizations to be on the lookout for symbolic events or encounters that might inspire other people in the organization? What if we could count on our bosses to take a gamble on important ideas? You don’t have to admire Subway sandwiches to admire the process of bringing a great idea to life.
