Denise Hauge

73%
Flag icon
A few years later, after Denning had left the World Bank, he devoted himself to spreading the lessons he’d learned about storytelling. In 2001, he wrote a very insightful book called The Springboard. Denning defines a springboard story as a story that lets people see how an existing problem might change. Springboard stories tell people about possibilities.
Made to Stick: Why Some Ideas Survive and Others Die
Rate this book
Clear rating
Open Preview