Denise Hauge

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sized, and so on. By calling up your grapefruit schema, we were able to teach you the concept of pomelo much faster than if we had mechanically listed all the attributes of a pomelo. Note, too, that it’s easier to answer the question about the blend of pomelo and orange juice. You know that grapefruit juice blends well with OJ, so the pomelo schema inherits this property from the grapefruit schema. (By the way, to be complete, Explanation 1 is itself full of schemas. “Citrus fruit” is a schema, “rind” is a schema, and “tangy” is a schema. Explanation 2 is easier to parse only because ...more
Made to Stick: Why Some Ideas Survive and Others Die
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