Denise Hauge

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The lesson of the story is clear: Good neighbors show mercy and compassion, and not just to people in their own group. This is what a Connection plot is all about. It’s a story about people who develop a relationship that bridges a gap—racial, class, ethnic, religious, demographic, or otherwise. The Connection plot doesn’t have to deal with life-and-death stakes, as does the Good Samaritan. The connection can be as trivial as a bottle of a Coke, as in the famous Mean Joe Greene commercial. A scrawny young white fan encounters a towering famous black athlete. A bottle of Coke links them. It ...more
Made to Stick: Why Some Ideas Survive and Others Die
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