To beat decision paralysis, communicators have to do the hard work of finding the core. Lawyers must stress one or two points in their closing arguments, not ten. A teacher’s lesson plans may contain fifty concepts to share with her students, but in order to be effective that teacher must devote most of her efforts to making the most critical two or three stick. Managers must share proverbs—“Names, names, and names” or “THE low-fare airline”—that help employees wring decisions out of ambiguous situations.
