Denise Hauge

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The Combat Maneuver Training Center, the unit in charge of military simulations, recommends that officers arrive at the Commander’s Intent by asking themselves two questions: If we do nothing else during tomorrow’s mission, we must _________________. The single, most important thing that we must do tomorrow is ________________. No plan survives contact with the enemy. No doubt this principle has resonance for people who have no military experience whatsoever. No sales plan survives contact with the customer. No lesson plan survives contact with teenagers.
Made to Stick: Why Some Ideas Survive and Others Die
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