We bring up these examples because, in making ideas stick, the audience gets a vote. The audience may change the meaning of your idea, as happened with Durocher. The audience may actually improve your idea, as was the case with Sherlock Holmes. Or the audience may retain some of your ideas and jettison others, as with Carville. All of us tend to have a lot of “idea pride.” We want our message to endure in the form we designed. Durocher’s response, when the audience shaped his idea, was to deny, deny, deny. . .then eventually accept. The question we have to ask ourselves in
