In 1954, a psychologist named Abraham Maslow surveyed the research in psychology about what motivates people. He boiled down volumes of existing research to a list of needs and desires that people try to fulfill: • Transcendence: help others realize their potential • Self-actualization: realize our own potential, self-fulfillment, peak experiences • Aesthetic: symmetry, order, beauty, balance • Learning: know, understand, mentally connect • Esteem: achieve, be competent, gain approval, independence, status • Belonging: love, family, friends, affection • Security: protection, safety, stability
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