Kristina Acevedo

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SYMPTOM: “They quibble with everything I say” or “I spend all my time arguing with them about this.” SOLUTION: Quiet the audience’s mental skeptics by using a springboard story, switching them into creative mode. Move away from statistics and facts toward meaningful examples. Use an anecdote that passes the Sinatra Test.
Made to Stick: Why Some Ideas Survive and Others Die
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