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EXPLANATION 2: A pomelo is basically a supersized grapefruit with a very thick and soft rind. Explanation 2 sticks a flag on a concept that you already know: a grapefruit. When we tell you that a pomelo is like a grapefruit, you call up a mental image of a grapefruit. Then we tell you what to change about it: It’s “supersized.” Your visualized grapefruit grows accordingly.
Made to Stick: Why Some Ideas Survive and Others Die
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