Jackie’s Kindle Notes & Highlights

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath

surprise and interest—that are commonly provoked by naturally sticky ideas. • Surprise gets our attention.

Jackie

Surprise GETS our attention, Interest KEEPS it.

See Jackie’s 2 notes & 128 highlights

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

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