Gentry’s Kindle Notes & Highlights

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath

7%

All creative ads resemble one another, but each loser is uncreative in its own way.

See Gentry’s 7 highlights

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars