What ideas did he intend to explore? • How did the people in the room expect to receive those ideas (or were they expecting entirely different ideas)? • How much time did he have to get through the material? It’s good to stay flexible about agendas, but important to be crystal clear about the three core elements of agenda building: ideas, people, and time. Sticking to these three elements, while being flexible about how you get there, keeps an agenda from being too brittle.