There's no single approach to product strategy that is ideal for everyone, and you can never know how things might have gone if you sequenced your product work differently. I tell teams that the most important benefit is just that you decided to focus your product work on a single target market at a time. So, all teams know we're tackling the manufacturing market now, and that's the type of customers we are obsessing on. Our goal is to come up with the smallest actual deliverable product that makes these manufacturing customers successful. Ideas that come up that pertain to other types of
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