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Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group), by Marty Cagan

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If you're doing products for consumers, I would argue that strong design today is table stakes. If you're doing products for businesses, then this is one of your best competitive differentiators.
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Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
by Marty Cagan
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