You might experiment with pricing, positioning, and marketing, but you eventually conclude that this is just not a problem people are concerned enough about. The worst part of this scenario is that, in my experience, it's so easily avoided. The problem I just described can happen at the product level, such as an all‐new product from a startup, or at the feature level. The feature example is depressingly common. Every day, new features get deployed that don't get used.
