Johan Jonsson

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but as soon as you think you've identified an issue, just fix it in the prototype. There's no law that says you have to keep the test identical for all of your test subjects. That kind of thinking stems from misunderstanding the role this type of qualitative testing plays. We're not trying to prove anything here; we're just trying to learn quickly.
Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
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