Once you get a designer dedicated to your product team, here are five keys to a successful and healthy relationship with your designer: Do whatever you need to do to have your designer sit next to you. Include your designer from the very inception of every idea. Include your designer in as many customer and user interactions as possible. Learn about the users and customers together. Fight your temptation to provide your designer with your own design ideas. Give your designer as much room as possible to solve the design challenges him or herself. Encourage your designer to iterate early and
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