Note that, in many cases, you'll get people who say they are extremely interested in this product, but they first want to see your references. When you explain you're looking to work with them to become one of those references, they will probably say they are just too busy, but to come back once you have the references. That's fine. They're a useful lead. But we are looking for those customers that are so hungry and desperate for a solution that they will absolutely make time for this. Every market has this segment.
