The first is market sizing, usually referred to as total addressable market (TAM). All things considered equal, we like big markets rather than small markets. But, of course, they're not equal. If the largest market would require two years of product work, yet several of the somewhat smaller but still significant markets are much closer in terms of time to market, most likely everyone in your company from the CEO and head of sales on down would prefer you to deliver on a smaller market sooner. The second factor concerns distribution, usually referred to as go to market (GTM). Different markets
...more
