One of the most common techniques for assessing product/market fit is known as the Sean Ellis test. This involves surveying your users (those in your target market that have used the product recently, at least a couple times, and you know from the analytics that they've at least made it through to the core value of the product) and asking them how they'd feel if they could no longer use this product. (The choices are “very disappointed,” “somewhat disappointed,” “don't care,” and “no longer relevant because I no longer use.”). The general rule of thumb is that if more than 40 percent of the
...more
