How to Turn Down a Billion Dollars: The Snapchat Story

by Billy Gallagher

James Lee asked Bobby if he had ever referred to Reggie Brown as an employer at Picaboo. Bobby said he hadn’t. Lee showed him an automated email from Facebook, reading “Bobby Murphy tagged you in Picaboo under Employers.” Bobby’s eyes darted, his head tilted down, and he twitched his mouth nervously. Glancing up at Lee, he sheepishly replied “Uh … Well it looks like here that I did something to that effect,” Murphy said. “I don’t have a specific recollection of this happening … although I would say that it would have been unclear to me what … tagging someone as an ‘employer’ under Facebook would mean.” The following Monday, it was Evan’s turn in front of the deposition camera. Like Bobby, Evan got tripped up a few times. After getting Evan on the record that Reggie had not been building an application with Evan and Bobby, Lee showed Evan an email he sent to Nicole James, the blogger who wrote about Snapchat, in which he wrote, “I just built an app with two friends of mine (certified bros.)” Evan reluctantly admitted that the two people he was referring to were Bobby and Reggie. The deposition continued: “Did you come up with the idea for deleting picture messages?” “No.” “Did Bobby come up with the idea?” “No, he did not.” “Who came up with the idea?” “Reggie did.” “Do you think Reggie deserves anything for the contributions he made on the project?” Evan paused for seven seconds. The room was dead silent. “Reggie may deserve something for some of his contributions.” “Do yo...