Mic.com, a millennial-focused media company, posted a Snapchat story on mental health awareness and left its messages open to its thousands of followers. Readers’ reactions came flooding in. Unlike comments and replies on most social media, each one of these replies was a one-on-one dialogue between Mic and a reader. Some wrote that they were severely depressed and didn’t know what to do. Editors at Mic connected them with counseling resources and kept tabs on them, messaging them regularly to check in on them. The letter to the editor became an email, then a Facebook comment or tweet, and now
...more
