Customers and prospects can be this demanding, and much more at times. Many prospects will refuse to sign—and long-time customers will refuse to renew—if certain features are not committed to. How you handle this depends on your business, but we encourage you to ask what your stakeholders are really wanting you to commit to. Is it really a particular feature or a specific date? Or is that they want to know you have skin in the game, too? Or that you are listening to them? Or that you’ll give them more information when you have it?
